Playliveartist – Direct-to-fan and digital advertising specialists

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We are direct-to-fan and digital advertising specialists.

Everyone in the music industry is running ads, but a lot of marketing budget is being wasted.

Ads are different from press, radio and billboards. We do not need to wishfully cross our fingers and hope that a campaign is a success.

Rather, we have a powerful yet misunderstood tool which allows us to measure impact, drive meaningful growth and see ROI.

We do not invest in awareness or vanity metrics (views, likes etc.) that rarely lead to results.

Our objective isn’t more impressions. It’s more listeners, fans and revenue for artists.

Case studies

With 4+ years working together, we helped Kingfishr achieve a #1 debut album (2x Platinum for ‘Halcyon’) and the biggest Irish song of 2025 (‘Killeagh’).
We ran all digital advertising for Grammy-award winning producer Dahi’s debut album campaign, featuring Kendrick Lamar, Childish Gambino, Ravyn Lenae, Vince Staples and many more.
Since July 2025, we’ve been working closely with singer-songwriter Benjamin Steer. Our paid media work has taken Ben from 50,000 to 300,000 daily streams on Spotify alone, and we’ve simultaneously been running ads to sell out Ben’s EU and UK shows.